Top 5 Social Networking Apps in Mexico Q1 2022 Performance

In Q1 2022, the top social networking applications in Mexico displayed diverse trends across downloads, revenue, and active users. Here's a closer look at the performance of the top 5 apps: WhatsApp Messenger, Facebook, Messenger, noteit - best friends widget, and Telegram Messenger.

WhatsApp Messenger saw a fluctuating trend in weekly downloads, starting at around 624K in late December and dropping to about 430K by mid-February. However, it rebounded strongly, peaking at approximately 765K in mid-March. The app maintained a robust user base, with weekly active users increasing from 64.3M at the start of the year to around 65.9M by the end of March.

Facebook experienced a consistent performance in weekly downloads, ranging from 415K to 578K. The highest download week was at the end of March, with 578K downloads. Revenue for Facebook saw minor fluctuations, averaging around $40K to $50K weekly, with a slight dip to $36K in late March. Active users remained stable, growing from 80.7M to 81.8M over the quarter.

Messenger showed a gradual increase in weekly downloads, starting at 320K at the end of December and reaching 382K by the end of March. Revenue saw a notable spike towards the end of the quarter, peaking at $175 in the last week of March. Weekly active users displayed a slight downward trend, decreasing from 31.8M to 30.2M.

noteit - best friends widget had an impressive growth trajectory in downloads, with a significant jump from 4.6K in mid-January to over 302K by late March. Active users followed a similar pattern, increasing from 3.8K to over 711K during the same period. The app did not generate revenue during this quarter.

Telegram Messenger maintained a steady download rate, with weekly figures ranging between 168K and 229K. Active users saw a slight increase from 3.06M at the end of December to 3.34M by the end of March. The app did not generate revenue during this period.

These insights come from Sensor Tower, providing a detailed look at the performance of social networking apps in Mexico. For more in-depth analysis, visit Sensor Tower's website.